About Velvet

Velvet is an independent recipe site for people who want the method up front and everything measured in metric, not cups.

Why Velvet exists

I'm Joe, and I started Velvet to bring together only the best recipes in one place. Plenty of recipe sites bury a few good dishes under lots of low-quality ones, and it gets confusing to know what to cook. Velvet keeps the collection focused, so you can pick a recipe and get on with it.

What you get here

  • Metric, always. Grams and millilitres, with standard teaspoons and tablespoons. No cups, no ounces.
  • Straight to the point. Ingredients, equipment, numbered steps, and a cook mode that keeps your screen on.
  • Honest numbers. Nutrition per serving is estimated from USDA FoodData Central. We flag the EU 14 allergens and add diet tags, both checked against the ingredients.
  • Labels you can check. High Protein and Balanced (based on WHO healthy-diet guidelines, not endorsed by WHO) are calculated by the site from the numbers, and every recipe shows its working.
  • Free to cook from. Every recipe is free in full, except the Masterclass recipes, which are part of Premium.

Who writes the recipes

Recipes on Velvet are written for this site and published by Joe. Food photos are AI-generated illustrations (created with Grok) and may differ from your result.

Get in touch

Ideas, corrections or a recipe that didn't work? See the contact page.